1. Fundamental

MAXeSites™ are fundamentally designed to be one-directional scrolling allowing you to position content in order of importance from top to bottom, avoiding "out of sight, out of mind."

2. Simplicity

MAXeSites™ have no menus, sub-menus, and no swiping left or right (except for image galleries) to minimize distractions.

3. Local

MAXeSites™ are search engine optimized (SEO) to improve local website traffic.

GOOGLE: "78% of customers want to find what they're looking for in 1 or 2 clicks"

1. Modularized

A MAXeSite™ is modularized- add, edit, delete, disable, or move any field with a click of the mouse except the "T T T" icons located at the top corner of a MAXeSite™, required for accessibility compliance. Edit on the fly, in seconds.

2. Compliance

A MAXeSite™ meets WCAG 2.0 Level AAA and Section 508 accessibility technical standards for ADA / AODA compliance with screen-reader, text-to-speech, and text resize controls.

3. Focused

A MAXeSite™ is simplified and focused for marketing or promotion only. A website may be less effective for marketing or promotion as a result of too much info and/or too many options.

No. A MAXeSite™ is a cloud-based app that functions just like a native (downloadable) app, but with far more benefits and less barriers.

1. No Data Compliance

Data compliance can cost hundreds of thousands of dollars annually in legal fees. Cloud-based MAXeSite™ apps do not require downloads (permissions) and therefore no data privacy concerns or data compliance are required.

2. No Downloads

Unlike native apps that require a software download to one device for just one user, cloud-based MAXeSite™ apps are accessible by a web link for infinite devices and users.

Native app → 1:1:1 ratio (1 app download, 1 device, 1 user)
Cloud-based app → 1: infinite ratio (1 web page, infinite devices, infinite users)

Once a user has arrived on a MAXeSite™ app, the user can bookmark it to their phone home screen (like a native app) for easy access and up-to-date content.

3. No Barriers

MAXeSite™ apps consist of easy "1-click / 1-tap" sharing capabilities via SMS, email, social, etc. to ramp up user adoption.

This allows consumers to directly share the MAXeSite™ app link via their contacts list without barriers such as requiring data privacy permissions and/or an app search & download.

1. One Is Not Enough

Unless you have a "Tier 1" website, a single website or native app is simply not enough. The reason is logical- with the rising number of online sites competing for the same target market, the average website has shrinking exposure.

2. Digital Footprint

To increase exposure opportunity you can create, deploy, and launch multiple content-specific SEO enhanced MAXeSites™ that backlink to your website. As a result, expand digital footprint to corner your local market for more customers.

To understand why your business should provide a personalized MAXeSite™ for each customer, view an auto service center example.

The above methodology and principles can be applied to any business.

3. Technical

As of April 2020, Google Chrome 81 browser will block mixed content (images, videos, audio) within a website if they fail to load over secure HTTPS.

Content within MAXeSites™ such as images, videos, audio, scripts, and iframe web pages are HTTPS secure. Frequently change your content on the fly with peace of mind, an integral factor to improving local SEO and website traffic.