How to Boost SEO and Website Traffic with MAXeSite™ Forms
MAXeSite™ Forms are a must-have powerful tool in your digital eStrategy. Utilize MAXeSite™ Forms to promote and market products or services with greater conversions, while simultaneously, improving website rankings to assure maximum traffic.
Combine 26 elements in an optimized MAXeSite™ Form to promote and market a product or service, enter relevant META and ALT tags that best describe the content, add links, then deploy the MAXeSite™ Form online to boost search engine optimization (SEO).
It's Fundamental, No Bull
Many factors and 500+ algorithms determine how search engines rank a web page, but there are fundamentals to better rankings:
As you create multiple MAXeSite™ Forms using broad and long-tail keywords describing the unique content to maximize user engagement, search engines will spider and index the growing repository of keywords from each MAXeSite™ Form over time.
However, don't expect overnight results.
MAXeSite™ Forms is a WHITE HAT technique for search engine optimization (SEO). Thus, it's a CONSISTENT PROCESS that requires time and ongoing effort to maximize gains. An investment that can generate positive incremental returns in the long run.
The more effort put into promoting user traction and activity with each MAXeSite™ Form to expand digital footprint (i.e. social posts, shares, views, engagement, updating content, etc.), the higher your chances of increasing website rankings and organic traffic.
Think of MAXeSite™ Forms, like fishing lines- the more you put out, the more you could bring in.
To get the best of MAXeSite™ Forms to improve SEO and web traffic, follow the comprehensive 3-steps guideline below.
STEP 1: Form Fields
Add the following SEVEN types of form fields in your MAXeSite™ Form:
1. Add Text
Add unique text and aim for at least 1000 words
Studies have shown that longer content ranks higher in Google
Studies have shown that longer content is 78% more likely to be shared
TIP: Create at least one hyperlink target keyword in each paragraph
TIP: Add your prominent target keyword(s) within the first 100 words of your content
TIP: Add links to your target keywords directing to both external site(s) and to your website inner page(s)
Add at least one single image
Use your target keywords in the title of your image
TIP: Adding keywords for an "alt tag" can positively impact your search engine rankings
DEFINITION: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. The alt attribute provides alternative information for an image if a user for some reason cannot view it (if the user uses a screen reader, or because of slow connection, or an error in the src attribute)
3. Image Gallery
Add an image gallery with at least three images, each with a short description
Use your target keywords in the title of your image gallery
TIP: Adding popular keywords to each image description can drive more traffic from Google Image Search
Add a YouTube video
Use your target keywords in the title of your video
Add an audio (MP3 or WAV) file
Use your target keywords in the title of your audio clip
TIP: Multimedia increases the perceived value of your content. Higher perceived value = More links = Higher rankings
5. Text Link
Add at least two text links to authority websites (e.g. popular blogs, .edu and .gov websites), relevant to your content
Use your target keywords in the Link Text
TIP: Google prefers activity- adding outbound links to external websites can show Google that you are an active member of the web
6. Web Page
Embed an inner page from your website relevant to your content, to your MAXeSite™ Form
Use your target keywords in the title of your embedded web page
NOTE: To protect the security of information, some websites may not allow their web pages to be iframed on third party sites (e.g. MAXeSite™ Form). If this occurs, try another web page from another relevant site in lieu of your website.
7. Google Map
Embed a Google map of your business location, to your MAXeSite™ Form
Use local target keywords in the title of your embedded Google map
STEP 2: META Tags
In the Form Settings tab, complete the following:
Use one or two keywords within the Form Description that summarizes the content within your MAXeSite™ Form
Enter your business address
Create a link to your website
In the SEO Tags section, complete the following:
Enter a short title that summarizes the content within your MAXeSite™ Form
Enter broad and long-tail keywords that are relevant to the content within your MAXeSite™ Form
Enter a two to three sentence description that best describes the content within your MAXeSite™ Form
TIP: Google puts more weight on keywords found in the beginning of your title tag
TIP: Use Latent Semantic Indexing (LSI) keywords that are commonly found alongside your target keyword searches
STEP 3: Share and Update
Share the URL to your MAXeSite™ Form directly to social media sites
Copy the URL to your MAXeSite™ Form and share in other channels and authority websites
Local Business Directories
Article submission sites
Update content periodically so as to keep search engines crawling back frequently
TIP: Repost the URL to your MAXeSite™ Form as often as desired to refresh activity
Three reasons why MAXeSite™ Forms are an investment for your present and future:
1. Promote and market products or services with greater conversions.
2. Expand digital footprint to progressively improve website rankings over time.
3. Offer local business advertising opportunities within your MAXeSite™ Forms for ROI and to drive cross-promotional B2B growth.