Today's Brick and Mortar Challenges
The pace of disruption in retail is widely acknowledged. Yet, the pace of change inside retailers continues to lag. Many retailers find themselves trapped in a cycle of continuing to chase consumer trends ... Without bold action, the retail landscape will continue to be scattered with bankruptcies.
Source: A.T. Kearney
In 2019 especially, brands must invest more time and energy in their consumers ... Entertaining experiences are no longer enough for the modern shopper. The shoppers of today are savvier and on the lookout for the proliferation of value-driven retail ... Shift from driving transactions to building long-term relationships.
Source: Business News Daily
Revitalize the brick and mortar shopping experience with AskMIA™ - a First to Market proprietary marketing, promotional, and communication tool that provides INSTANT GRATIFICATION to satisfy both customer (buy) and business (sell) objectives.
An easy "customer-first" tool that gives customers what they want every time they shop- real time savings, service, and convenience in one. Moreover, a simple touchpoint that empowers customers to communicate and negotiate with the business anonymously, which in turn can boost their LOYALTY and generate more REPEAT SALES.
Lowest Cost Per Visit (CPV)
- 28% to 76% increase in customer engagement, compared to traditional digital methods
- Average cost of $0.90 to $2.45 to get a customer through the front door, LOWEST of any other advertising medium
- Average increase in checkout sales of up to 18%
Maximum Results, Minimum Effort
We setup AskMIA™, and you maintain it- reply to customer emails, upload and toggle on/off images. Yes, it's that easy!
THREE KEY ADVANTAGES
1. NO COMPARISON
Unlike many shopping apps created solely to benefit customers (e.g. price comparison), AskMIA™ works in favor for both customers and business. Furthermore, AskMIA™ focuses only on YOUR store and does not compare your business with direct competitors.
"68% of customers said cost was the top factor that influences where they shop."
Source: Chain Store Age
Too many times a business will lose a customer to a single product price comparison.
Don't allow a single higher-priced item be the reason for a potential customer to walk out of your store and buy from your competition! With AskMIA™, give customers an in-the-moment opportunity to allow you to compete on price while they are still in-store with NO verbal communication required, to possibly generate a sale and repeat business from them.
2. NO BARRIERS
AskMIA™ minimizes barriers because of the fundamental reasons described below. It is a cloud-based MAXeSite™ app that customers access by a web URL from any Internet-enabled device such as a smartphone, tablet, or computer.
No Native App
AskMIA™ does not require downloading of app, registration, or login to maximize customer adoption and usage.
Customers simply bookmark your AskMIA™ URL in their web browser, or add a shortcut to their smartphone home screen (like a native app). The public can also scan a unique QR code within a licensed custom poster included (choose from five variations, four sizes) that directs to your AskMIA™ URL. Download hi-res QR code and add to other print advertising & media.
Your AskMIA™ MAXeSite™ always displays the latest up-to-date content, as you edit on the fly.
No Reward Points
Active loyalty program members who regularly participate in a program has decreased 2% over the past few years, a sign of a downward trend moving forward.
"74% of customers don’t use rewards when they earn them."
This is a huge problem since the main objective of rewards is a tool to keep customers engaged and loyal with your brand.
Why are customers becoming less active in loyalty programs?
Problem 1: Joining a loyalty program is frustrating
Problem 2: Carry a card or downloading an app is a hassle
Problem 3: Bad user experience
Problem 4: Unappealing rewards
Problem 5: Program rules change too often
Problem 6: Stale program marketing strategies
Problem 7: Members forget they are enrolled
Problem 8: Members have issues redeeming their points
Problem 9: Members do not know what they have earned
Problem 10: Too many loyalty programs
With AskMIA™, businesses eliminate the costly implications and maintenance of deploying Loyalty or Reward programs, as well as the customer-related problems associated with them.
Instead, offer customers an EXCLUSIVE surprise checkout discount every time they shop (only available on AskMIA™), which the business changes on the fly in seconds. Engage customers and retain loyalty via value-driven instant gratification, not points. A win, win.
No Personal Data
AskMIA™ does not collect personal data to minimize barriers and maximize customer satisfaction.
"68% of U.S. consumers are concerned about personal data, want stricter data privacy."
"73% of U.S. consumers said websites know too much about them, which is concerning."
"78% of U.S. consumers do not want Brands to use their personal data for marketing."
Unlike native apps, the following personal data concerns do not apply with cloud-based AskMIA™:
CONTACTS. Apps can modify, add, or change your calendar events. Apps can search through your phone and extract contacts, as well as contact them.
EXACT LOCATION. Apps know where you are at any time, and can track your every move.
CAMERA. Apps can take pictures and videos at any time, and record from your phone’s microphone. Apps can access anything you are saying or looking at.
PHONE CALLS and TEXT MESSAGE. Apps can call phone numbers and read all of your text, SMS, and MMS messages. Apps can see who you’ve contacted recently.
DEVICE STORAGE. Apps can view and delete data files on your phone, including history.
INTERNET. Apps can access your internet at any time, change your wallpaper, open up over other apps, and download files. Apps can tweak your system without your knowledge.
RESOURCES. Apps can change your phone’s operating status, consuming more battery resources, and may add Potentially Unwanted Programs (PUP) to track every activity.
In disbelief? Check out what Facebook is accessing on your phone!
No Data Compliance
"Data compliance can cost hundreds of thousands of dollars annually in legal fees."
Avoid the challenges, obstacles and costly expenses associated with data-driven marketing.
No Native App Reality
As of June 2019, the reality is that 97% of over 5,000,000 Android & IOS native apps available are not actively used after 30 days. Moreover, 29.3% of shopping apps are uninstalled within 30 days, with 70% of those uninstalled within 7 days of installation.
Why? Lack of VALUE. On the other hand, AskMIA™ offers customers aggregated value in one- savings, service, and convenience.
3. NO ADDITIONAL EXPENSES
AskMIA™ does not require new hardware, installation, or integration as its turnkey design integrates seamlessly with the business’s preexisting infrastructure. No IT staff required.
Prosper & Grow
"US local digital ad spending is estimated to grow from $60.7 USD billion in 2017, to $71.3 USD billion in 2022."
"80% of mobile marketers say that location-based advertising and marketing is priority, producing 85% growth in their customer base and 83% higher customer engagement."
Offer local businesses exclusive digital advertising opportunities on your AskMIA™ MAXeSite™, and you keep 100% of ad dollars.
Add or delete advertisers with a click of the mouse. Each advertiser’s thumbnail spans full screen as shown below.
1. Generate ROI (i.e. ad dollars can pay for the AskMIA™ service itself)
2. Build B2B relationships (i.e. work with local businesses in your community)
3. Cross-Promotional marketing (i.e. expand reach and drive more customers to your store)
Simply put, ad opportunities can cover your cost of the AskMIA™ service, develop cross-promotional relationships with other local businesses to expand your marketing reach, and AskMIA™ tools can ultimately grow your business! It's a win, win!
AskMIA™ provides simple solutions to enhance the brick and mortar shopping experience and meet the purchasing needs of each customer, increasing their Customer Lifetime Value (CLV).
Accessible, cloud-based toolset
2. Instant Gratification
Combines digital assets, savings, service, and convenience
Modularized, customer centric tools all in one MAXeSite™
Surprise checkout discount every time you shop!
Links and embedded web pages such as store flyer!
Real-time flash, daily deal, and clearance sales!
Request for in-store assistance!
Inquire about unavailable products!
Request a discount on desired products while in-store!
Submit feedback or enter additional information!
4. Data Collection
Obtain valuable presales data and build opt-in email lists
Offer dynamic savings and specials to customers on the fly
NO downloads, app, registration, or logins required for customers
NO new hardware, installation or integration required for the business
NO IT staff needed- customize & launch in minutes, edit on the fly
Micro marketing for only one store to maximize efficiency
Generate local ad revenue for immediate ROI
Increase average visits and spend per customer
Create real-time sales that prioritize sitting inventory
EXCESS / SURPLUS